Marketing Associate - Gold Experiences

  • Marketing
  • Hyderabad, India

Marketing Associate - Gold Experiences

Job description

Introduction to Zomato Gold


Zomato Gold is a premium subscription product from Zomato that brings together frequently dining out consumers and the top restaurants together. Gold is an exclusive dine out club that extends special privileges to members like – a complimentary dish, and up to 2 complimentary drinks every time they dine at, or hit the bar at any of our partner restaurants in India. Gold can be used at our partner restaurants and bars in a very limitless way – i.e. on any day of the week, at any hour of the day – on the entire menu – any dish or drink on the regular menu. That means that Zomato Gold members get to save on every visit and all you need is your phone!  To know more about Gold, you can visit our blog. Currently, Zomato Gold is live in India, UAE and Portugal.


Locations: Delhi, Pune and Hyderabad


Role & Responsibilities:

  • Single POC for all local Marketing activities 
  • Lead for planning and execution of regional / city level marketing related activities
  • Coordinate between marketing, sales, restaurant partners &other alliances
  • Execution of all Gold Exclusive Experiences & GoldX events, and any other Gold-Partner event at restaurant partners
  • Execution of local partnerships - execution of partnerships, including acquisition and experience partners
  • Offline activation for acquiring new members 
  • Implementation and tracking of Marketing BTL 
  • Planning, Execution & Reporting of any marketing activation

Scope: City / Regional

Reporting to:

  • Marketing Lead
  • Dotted line reporting to : City Lead ( Zomato Gold )

Requirements

Here's what we're looking for:

Background:

  • 1 – 3 years of work experience.
  • Relevant experience in Event Management/ Trade Marketing will be preferred

Skills we are looking for:

  • Aptitude for marketing (strong fundamentals, genuine interest in the function, experience in marketing / sales ops)
  • Strong planning (detail-oriented) and execution skills
  • Strong articulation and communication skills (should be able to write emails to consumers, etc.)
  • Positive attitude, analytical and strong interpersonal skills